VISUAL IDENTITY & DIGTIAL STORYTELLING
This solo exam project focused on developing a complete visual identity for a fictive Danish winery. The task was to create a brand universe that conveyed craftsmanship, quality and storytelling across both physical and digital touchpoints.
The project included logo design, packaging concepts and the development of a website that communicated the brand’s story, values and atmosphere.
The process was grounded in research and conceptual exploration, with a strong focus on aligning visual choices with the brand narrative. I worked iteratively with research of the audience, moodboards, sketches and digital mockups to refine the identity.
Wireframes and visual layouts were developed in Figma, with particular attention to hierarchy, typography and imagery to ensure a coherent and elegant user experience. Storytelling was used as a key element to connect the visual identity with the winery’s values and origin.
The final solution presents a consistent and refined visual identity supported by a digital platform that brings the brand story to life.
The project strengthened my ability to translate abstract values into tangible design decisions and made me think of creative ways to inspire the audience.