CONTENT CREATION & DIGTIAL COMMUNICATION
Mellow Studio is a slow-fashion brand where I worked with visual content and digital communication as part of the creative team. The role spanned both hands-on production and day-to-day brand communication across digital and physical touchpoints, from online content to in-store experience.
The brand was run by my mother and me, and for five years we worked closely together as the core team behind the store. Being involved in every part of the business created a deep understanding of the brand — and a strong emotional connection to the work.
A lot of love was included.
My responsibilities included photography and video production of clothing, styling for both online and in-store presentation, and writing newsletters and website content.
I also contributed to website maintenance and supported product sourcing and customer interaction, which gave me insight into how visual communication supports the full customer journey.
Through my work, I helped strengthen the brand’s visual consistency across platforms by aligning imagery, text and tone of voice.
The role enhanced my ability to work within a startup while contributing creatively, in both branding and sales.