VISUAL IDENTITY EXPLORATION
This self-initiated fictional case explored the development of a visual identity for a boutique hotel in Aarhus. The focus was on creating a calm, refined and atmospheric brand expression that could live across physical touchpoints.
The project centered around logo design and packaging concepts for in-room products such as shampoo and conditioner.
The process was intentionally fast and intuitive, serving as a creative exploration rather than a full-scale branding project. I worked with minimalism, typography and material-inspired color palettes to create a subtle and elegant identity.
The designs were developed with the hotel experience in mind, focusing on how small details contribute to an overall sense of quality and atmosphere.
Although limited in scope, the project demonstrates my ability to translate mood and experience into visual form. It highlights my attention to detail and my curiosity for how design can enhance physical spaces and user experiences.
